Pune: In a significant evolution of its nearly two-century-old legacy, PNG Jewellers announced the launch of Litestyle by PNG, a contemporary fine jewellery sub-brand crafted for the modern Indian woman.
With a strong focus on the lightweight gold and diamond jewellery segment, Litestyle by PNG aims to capture the attention of urban, style-forward consumers looking for jewellery that fits seamlessly into their everyday lifestyle.
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Crafted in 18K and 22K gold, Litestyle collections are minimalist yet expressive, offering versatile designs for office wear, brunches, festive gatherings, and casual celebrations. The brand targets women aged 25–40, who value jewellery not just for tradition or investment but as a means of self-expression.
“With Litestyle, we are responding to a clear demand for jewellery that is accessible, wearable, and design-rich,” said Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers.
“Younger consumers are shifting away from ceremonial purchases and seeking premium, lightweight pieces that reflect their identity. We aim to make Litestyle the go-to brand for this segment.”
The official launch will take place on 22 June 2025, with two flagship Litestyle by PNG stores opening in Kharadi and Wakad, Pune. The inauguration will be graced by actor Sai Tamhankar.
“Litestyle is light in weight but bold in design,” added Hemant Chavaan, Head of Marketing, E-commerce, CRM & CSR at PNG and Litestyle. “Our mission is to bridge the gap between festive gold jewellery and everyday fashion, making contemporary designs more accessible to today’s buyers.”
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Market Outlook:
India’s lightweight jewellery market is growing rapidly, fueled by rising gold prices, increasing female financial independence, and demand for multifunctional pieces. The 14K–18K category now dominates daily-wear jewellery sales, making it a high-growth opportunity for brands with authenticity, affordability, and omnichannel presence.
Litestyle by PNG Jewellers: Retail and Online Expansion
Litestyle by PNG will launch 12 standalone stores across Maharashtra in FY 2025–26, including five company-owned and seven franchise stores. The brand aims to scale to 100 stores nationwide by 2030. Integrated with PNG Jewellers’ e-commerce platform (www.pngjewellers.com), customers can also shop Litestyle collections online, with real-time inventory and store-exclusive collections to be added in phases.
